Thursday, 27 December 2018


Marketing, by itself, is a vast field , and covers lot of areas, like, product launch, market research, advertising, target market, branding, sales, and so on. You need to do an introspection, analyze your strengths, and decide in which function, you will fit in best and make your career. Marketing is a very good choice as a specialization during your MBA. There is huge scope for a Marketing graduate as only when you "sell" the product does the company earn revenue. The kind of jobs you can look for after this are in Brand Management, Marketing department of any company, Advertising, Market Research, Event Management, Public Relations, Retail Banking etc. There is an excellent career awaiting those who have completed their Masters degree in Marketing Management. It is a much sought after degree in the employment world. Those people with this degree especially those from reputed institutes land plum jobs in top companies in India and Abroad. Usually there is a lot of competition to get into Top B-Schools in India and abroad.


There are huge opportunities for MBA marketing people in the government sector too, especially in banks and Public sector businesses. One can also become a teacher in different government MBA Colleges. And for those people who wish to work for Navratnas or the giant PSUs, they have to clear a written test. Once selected, they are given good career opportunities in these PSU’s, apart from an attractive salary structure.
Apart from this, there are other options like the Civil services, state services and research fellowship programmes like JRF (Junior research fellowship) which are all sponsored by the government.
PSU’s like BHEL (Bharat Heavy Electricals Limited), NTPC (National Thermal power corporations) and ONGC (Oil and natural gas corporation) conduct an annual entrance exam for recruiting MBA marketing graduates.

Those with MBA marketing from reputed institutes get to choose the company, they wish to work with. There is no scarcity of jobs also. Top private sector companies like Reliance, Tata, Airtel give them positions in the senior management cadre with excellent Salaries and perks. The private sector is the most sought after sector with these MBA Graduates. The marketing field is also very diverse, catering to different verticals in the Industry. Some of the verticals are:
  • Manufacturing
  • Retail
  • Engineering
  • Telecommunications
  • Power
  • Real estate
All these private sector companies provide excellent growth opportunities for MBA graduates.

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